Building a successful institutional identity requires that all members of the BHCC community adhere to a set of guidelines when developing communications materials for both internal and external audiences. The more consistently the brand is used, the more effective it becomes in representing our institution.
Use of the Logo on Publications
To request an electronic version of the logo for use on communications materials, please open a ticket, choosing from the request type dropdown "Marketing/Promotions."
Use of the College logo on material that will be presented or distributed to external audiences should be reviewed by IMC. To submit material for review, please open a ticket, choosing from the request type dropdown "Marketing/Promotions."
To maintain the integrity and consistency of the logo, its components must always appear together, intact, and in the same proportions. No parts may be deleted, and no text may be added. The font may not be altered. The image may not be stretched or condensed.
To insure the integrity and clarity of the logo, it is important to allow an area of clear space around the image, between the logo and any type, imagery or other elements.
BHCC Red, with the preferred grey and black, are the College’s signature colors and an important component of BHCC’s visual identity for brand recognition.
RGB: R=166 G=16 B=46
CMYK: C=2 M=100 Y=85 K=6
RGB: R=112 G=115 B=114
CMYK: C=30 M=20 Y=19 K=58
RGB: R=0 G=0 B=0
CMYK: C=0 M=0 Y=0 K=100
The secondary color palette is designed to complement the College’s primary color palette. Sub-colors should be used in conjunction with and to support the primary colors (not in place of) for accenting and differentiation. For example, secondary colors could be used through photography, graphic elements and color blocking.
RGB: R=0 G=131 B=194
CMYK: C=100 M=32 Y=14 K=1
RGB: R=0 G=96 B=114
CMYK: C=100 M=45 Y=45 K=19
RGB: R=0 G=51 B=161
CMYK: C=100 M=84 Y=11 K=3
RGB: R=65 G=0 B=153
CMYK: C=90 M=100 Y=1 K=2
RGB: R=193 G=203 B=128
CMYK: C=27 M=10 Y=62 K=0
RGB: R=231 G=215 B=128
CMYK: C=11 M=10 Y=61 K=0
RGB: R=255 G=159 B=25
CMYK: C=0 M=48 Y=100 K=0
BHCC is committed to shaping an inclusive educational environment. Our primary palette is acceptable for headline copy. For body copy and web accessibility compliance, the BHCC preferred black should be used. When choosing typography and background colors, always promote visibility and legibility by ensuring sufficient contrast. Font sizes and weights also play a crucial role in designing for accessibility.
Correct Logo Usage
Incorrect Logo Usage
Do not produce the logo in any color other than black, red, or black and red.
Do not stretch or condense the logo.
Do not use components of the logo separately.
Do not combine College Logo with Bulldog Mascot Logo or Athletics Logo.
These logos are no longer in use.