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November 22, 2009
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MAN105: PRINCIPLES OF MARKETING
(Management)
Credits: 3 Credits
This course is a study of the basic principles of marketing and the application of these principles in today's changing competitive environment. The focus of this course is on the behavior of the consumer market and the product, pricing, promotion and distribution decisions employed to create consumer satisfaction.
Prerequisite: Academic Reading III (ESL098) or Reading Skills II (RDG095) or placement and Writing Skills I (ENG090) or placement.
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