The Integrated Marketing and Communications division is developing a set of guidelines that will help build and reinforce our institution’s visual identity through a consistent use of fonts, colors and logos on all communications, including stationery, brochures, posters, postcards, flyers and other printed or electronic materials.
The redesign of the College’s website was a first step in formulating and establishing a coherent look and feel for our institution. Building a successful institutional identity requires that all members of the community adhere to a set of guidelines when developing communications materials.
With this publication, the IMC division is creating guidelines covering the use of the College logo. It is vital that the logo be used in a standardized manner so that it maintains its look and fulfils its function as the key image representing our College. To request an electronic version of the logo for use on communications materials, visit bhcc.mass.edu/imc.
These guidelines will expand to cover fonts and other basic design issues. We will also be developing easily accessible templates for use in posters, flyers, postcards, email communications and other materials.
When using the College logo, please study the following pages. The more consistently the brand is used, the more effective it becomes in representing our institution.
To maintain the integrity and consistency of the logo, its components must always appear together, intact, and in the same proportions. No parts may be deleted, and no text may be added. The font may not be altered. The image may not be stretched or condensed.
To insure the integrity and clarity of the logo, it is important to allow an area of clear space around the image, between the logo and any type, imagery or other elements.
The Bunker Hill Community College logo consists of the colors PMS 186 Red and Black.
Do not produce the logo in any color other than black, red, or black and red.
Do not stretch or condense the logo.
Do not use components of the logo separately.
These logos are no longer in use.
[January 17, 2014]