Community Center for Entrepreneurship News

Entrepreneurship Week 2015

Social Media Marketing

Workshop Series • 10 Sessions

CPT-315-C1 - $215
Wednesdays, 6:30pm - 8:30pm
Sept. 16 - December 2015, 
Charlestown Campus

Do you want to master Facebook marketing? Are you looking to get better results from your social media marketing efforts? Are you ready to deepen your knowledge of online business development and relationship marketing?

This course will give you the tools to use the social networks effectively for business. We will dive into social media strategies for Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+ and Yelp. These skills can be applied immediately in the workplace or to market a small business.

  • Session 1: Introduction to Social Media
    Use social media as a marketing tool, or to brand yourself or your business.
  • Session 2: There’s a lot to ‘like’ about Facebook
    Learn the basics of business-based social networking.
  • Session 3: Advanced Facebook
    Use Facebook to develop your business.
  • Session 4: Twitter Launch for Small Business
    Engage with prospects and clients using 140 characters or less.
  • Session 5: YouTube and Google+ for Business
    Create an online presence. Learn how to utilize free search engine optimization (SEO).
  • Session 6: Pinterest, Instagram and More!
    Learn how to pin, what to pin and how pinning can contribute to your social media marketing business plan.
  • Session 7: LinkedIn
    Discover how LinkedIn’s features can boost business and help you find a job.
  • Session 8: Blogging
    Create a blog to drive traffic to your website and convert that traffic into leads.
  • Session 9: Social Media Marketing Plan
    Present your social media marketing plan and receive feedback.
  • Session 10: Social Media Integration
    Receive tips on how to improve upon and integrate your social media marketing efforts.