Transforming Bunker Hill Community College

BHCC will strengthen its identity and presence locally, statewide, and beyond.

The College will expand its public relations campaign by featuring successful alumni on 60 MBTA Orange Line posters in December 2002 and April 2003.
The Workforce Development Center will promote the College as a primary delivery system of workforce education by sponsoring 91 promotional spots on New England Cable News, three monthly Boston Metro newspaper advertisements and a one-year enhanced advertisement on the Greater Boston Chamber of Commerce website.
A new, multi-functional College viewbook and accompanying program brochures that promote the CollegeÍs 74 academic degrees, flexible learning options, and workforce development programs to prospective students, corporate partners and grant partners will be developed.
The outreach capabilities of the CollegeÍs new website will be strengthened by providing a link within online education resources and community partnersÍ sites, as well as from prominent search engines.
The College International Center will attract new students through five International Student Recruitment Fairs sponsored by the American Association of Community Colleges.


	Goal 3: Recognition
Institutional Effectiveness Transforming BHCC 1999 - 2001 Summary Planning Process BHCC Goals Learner Success Workforce Education Recognition Curricula Customer Service Funding	BHCC will strengthen its identity and presence locally, statewide, and beyond. The College will expand its public relations campaign by featuring successful alumni on 60 MBTA Orange Line posters in December 2002 and April 2003. The Workforce Development Center will promote the College as a primary delivery system of workforce education by sponsoring 91 promotional spots on New England Cable News, three monthly Boston Metro newspaper advertisements and a one-year enhanced advertisement on the Greater Boston Chamber of Commerce website. A new, multi-functional College viewbook and accompanying program brochures that promote the CollegeÍs 74 academic degrees, flexible learning options, and workforce development programs to prospective students, corporate partners and grant partners will be developed. The outreach capabilities of the CollegeÍs new website will be strengthened by providing a link within online education resources and community partnersÍ sites, as well as from prominent search engines. The College International Center will attract new students through five International Student Recruitment Fairs sponsored by the American Association of Community Colleges.	Linda Kowalcky, Mayor's Liaison to Higher Education, Boston Redevelopment Authority; Eleanor White, President, Housing Partners, Inc. Richard Taylor, Member, Massachusetts Board of Higher Education; Kevin R. Finnigan, Professor, BHCC English Department. Asia Lakay Grady, Student Member, BHCC Board of Trustee